Dew Tour Event Activation
Posters, Giveaways, and Event Space Branding
For the past 5 years, Toyota has been a title sponsor at the Summer and Winter Dew Tour. Much like X Games, Dew tour is a skateboarding and BMX competition. The challenge was for Toyota to increase their presence on the tour, and to stand out and next to brands such as Nike and PlayStation.
To resonate with kids, as well as adults, we created a theme for the space and named it Adrenaland. The following communication and site branding encourages kids to "Unleash their Freak" and tap into their inner adrenaline monster.