Dew Tour Event Activation
Posters, Giveaways, and Event Space Branding
For the past 5 years Toyota has been a title sponsor at the Summer and Winter Dew Tour. Much like X Games, Dew tour is a skateboarding and BMX competition. The challenge was for Toyota to have a bigger presence at the tour, and to stand out and next to brands like Nike and PlayStation.
To resonate with kids as well as adults, we created a theme for the space and named it Adrenaland. The following communication and site branding encourages kids to "Unleash their Freak" and tap into their inner adrenaline monster.