Toyota Avalon Campaign
Interactive, Broadcast & Print
When launching the new 2011 Avalon, we set out to speak to the cars premium features in a fun and relevant way. The demographic for the vehicle is a bit older, so we turned to a time in history where comfort and amenities were king. Nodding to the advertising of the 50s and 60s we developed the notion of "Travel Avalon Class" and that "Comfort is Back". I was responsiblefor the original concept as well as the following work.
Take a journey through 5 fantastic destinations and see how the Avalon's features keep you feeling so comfortable.