Acura and The Avengers
Acura and Marvel teamed up for a second time to promote Acura's involvement in the blockbuster movie, The Avengers. Coming off of last year's "Join S.H.I.E.L.D" campaign, which promoted Acura's part in the movie Thor, this year's microsite called our previous recruits back to arms. Once debriefed on their new mission (AKA The Avengers Initiative), each agent was equipped with a S.H.I.E.L.D. Edition Acura. We created technologies inspired by The Avengers own super powers, giving a tangible feel and function to the character's more fantastical features. On every level, fans were able to unlock new Avengers technologies and implement these technologies in mini-games with the modified vehicles and the chance to qualify for incentives. The site has already received and FWA and had over one million unique impressions.