Toyota 4Runner Experience
In 2016, humanity turned up the volume. The media showed us a noisy, angry world.
And SUV advertising added an aggressive tone, with messages about conquering nature. To stand out amidst all the noise, we took a very different approach for Toyota 4Runner.
We created a 360 web experience that users could visit to explore the vehicle as well as immerse themselves into 4 different Wilderness “Therapy” environments. This allowed the consumer to escape the noise for a moment and learn about the 4Runner and its features.
We drove traffic to the web site through direct mail, social media as well as email.
View the experience here: www.experience4Ruuner. com
The experience site was shared on Facebook and Instagram to encourage consumers to participate.
To speak to the outdoor-minded consumer, we sent 4Runner-themed vintage-style patches in direct mail. Our intention was to encourage people to slow down and spend time sewing them on backpacks or outdoors apparel.